|
Previous Tips
Workshops
CTC
Training
Approach
Home
|
Persuasive Writing
To succeed, writing
persuasively involves not only great ideas but also strategically
planned placement of those ideas and effective language that entices.
Another way to think of these key components is the “what,” the “where,”
and the “how.” Selecting the right “what,” “where,” and “how” depends
on your target readers: their attitude, how much they need to know and
want to know, and their relationship to you, the writer. Here are key
guidelines for going forward after completing your reader analysis.
What:
|
- Start with
an abstract or executive summary.
- Pose key
issue or problem.
- Present
possible answers.
- Propose
answer.
- Provide
necessary background.
- Include
persuasive facts.
- Address
implementation or next steps.
- End with
strong conclusion.
|
Where:
|
- Place
lengthy background details into attachments.
- Divide text
into sections.
- Use
graphics, like tables, to summarize and highlight key facts.
|
How:
|
-
Select words and terms that are meaningful to readers.
-
Use persuasive headings for sections.
-
Write in the style (formal or informal) that
matches the “what.”
|
|